BRANDS I'VE WORKED WITH
Data Science, Applied AI & Machine Learning Expertise
I have hands-on experience applying machine learning to real-world problems, from predictive modeling to user behavior analysis. My expertise spans supervised and unsupervised learning, including regression, classification, clustering, and deep learning. I’ve worked with tools like Scikit-learn, TensorFlow, Keras, and PyTorch to build, test, and deploy models that drive actionable outcomes. I also specialize in NLP and computer vision techniques, having implemented text classification, sentiment analysis, object detection, and pose estimation models in Python.
Skilled in end-to-end pipelines, I manage everything from data wrangling to model deployment. I work with structured and unstructured datasets using Pandas, NumPy, and SQL, and have experience with cloud-based environments such as Google BigQuery and Snowflake. I’m also trained in AI ethics, responsible AI, and explainable AI practices to ensure fair, transparent, and compliant model outcomes. I pair this with strong visualization skills using Tableau, Power BI, and Seaborn to communicate findings clearly to stakeholders.
Product Launch Strategies & Execution
My experience in product launch strategies emphasizes a comprehensive approach to successfully introduce new products to the market. I led all NPIs (New Product Introduction) relating to the OnePlus 2, X, and 3 including coordinating and managing strategies with the Product, Web, Design, agencies, and regional teams.
This resulted in the VR Product Launch hitting 308K views, and our first big YouTube video racked up over 1.5M views. Facebook reached 2.43M fans, YouTube grabbed 254K subs and 40.4M views, and Twitter crossed 1M followers. Pre-orders and email subscriptions shot up, too, hitting 1.8M. For the OnePlus 3 launch, the VR Loop Video got 500K views, while the VR app saw 265K installs in a weekend! The launch teasers crushed it with 5.8M views! These efforts earned prestigious recognition, including The Drum Dadi Awards 2016 and a Dutch VR Awards Nomination 2017 for VR and AR marketing campaigns.
Additional projects are available by request.
Brand Development & Corporate Identity
With extensive experience in brand development and corporate identity, I understand the critical elements that create a cohesive company image. I begin by defining a brand’s mission, values, and target audience, ensuring that all aspects align with market needs. My approach includes designing a compelling visual identity—logo, color palette, and typography—that captures the brand’s essence. Some examples of this is branding I developed for the Doohickey Marketplace platform.
This can be seen with the Doohickey Logo, Doohickey PlayStore/iOS app Store graphics, and Doohickey Product Video.
Additional projects are available by request.
Event Marketing
In my experience with event marketing, I’ve found it to be a powerful tool for promoting brands or products through live or virtual events. This included defining goals—such as brand awareness, lead generation, and networking—and tailoring the event to the target audience.
One of the most successful events I executed was the OnePlus partners event during Mobile World Congress, in Barcelona. The event focused on nurturing relationships with key influencers, press, communication carriers, and partners. I successfully negotiated partnerships with major hardware companies such as Gibson, Razer, DJI, and Hasselblad, aligning product development with market leaders in camera, audio, and gaming technologies. I also built relationships with influencers like Emily Ratajkowski, Marques Brownlee, and Jake Paul, boosting visibility and sales. Additionally, I established software partnerships with companies like Activision, Microsoft Pix, and Uber, resulting in enhanced user experience and website traffic. Collaborating with operators and distributors like O2, Elisa, and 3 Denmark at the event was instrumental in facilitating product launches and co-marketing efforts in new markets.
Additional projects are available by request.
UI/UX & Web Development
In my experience as a UI/UX designer and web developer, during the design phase I focus on wireframing and prototyping to map the user journey and identify potential pain points. I work with responsive design, recognizing that many users access sites on mobile. Once the site is live, I conduct usability testing and gather user feedback to make data-driven improvements.
I helped design and develop games and software including for Shopify, Doohickey App, Breezy Blue, and LemonadeSocial. I have full stack development experience including with Javascript, HTML, CSS, React Native, Python, C#, Unity3D, Unreal Engine, and SQL. I combined this with my agile project management experience to deliver and monitor full cycle development including MVP, alpha, beta and public global launch. An example of this can be seen in both the Doohickey App, and Pharmacy.ca website.
Additional projects are available by request.
Community Development & Engagement
In my experience with community development and engagement in marketing, I’ve learned that building strong relationships with our audience is crucial for brand loyalty. I begin by identifying the target community and understanding their interests to create relevant content, and organize online and offline events to strengthen connections within the community and with the brand.
Following the launch of the OnePlus 3, we hosted 7 different pop-up events across the globe to show the OnePlus 3 to our fans in person. All seven pop-ups had hundreds to thousands of fans waiting in line, around the building, around multiple blocks in certain locations, and attracted local news TV.
Additional projects are available by request.
Video Game & Digital Experience Development
In my experience as a developer and artist, I begin by conceptualizing ideas that resonate with the target audience, ensuring gameplay mechanics and narratives align with their interests. I focus on creating engaging environments, characters, and storylines, bringing these concepts to life for a cohesive visual and auditory experience. I design intuitive interfaces that enhance player interaction and immersion, and prioritize user feedback through playtests to gather insights and refine the overall experience. After launch, I analyze performance metrics like player engagement and retention rates to evaluate success and inform future projects. Overall, my combined expertise in development and artistry allows me to craft immersive products that captivate audiences.
This can be seen with the HappyFunTime, BreezyBlue, and CloudJumper.
Additional projects are available by request.
End-to-End Data Collection, Tracking & Analysis
I have extensive experience in data analysis, specializing in user behavior, retention, and churn analysis to optimize product, marketing, and lifecycle strategies. My expertise includes cohort analysis, lifecycle tracking, and campaign performance evaluation, as well as reconciling data from multiple sources such as segmentation, social media, surveys, market share, and web behavioral analysis. I have conducted in-depth analyses of conversion funnels and collaborated on online advertising strategies, including retargeting, behavioral targeting, social marketing, affiliate marketing, and display advertising.
Proficient in tools like Adobe Analytics, Adobe Launch, AppMeasurement, Google Tag Manager and Google Analytics, I have managed data collection architecture while ensuring GDPR and CCPA compliance. By delivering actionable insights through path, fallout, and cohort analyses, I drive engagement, retention, and business growth.
Additional projects are available by request.
Expert in High-Performance Digital Advertising
I have a proven track record of executing high-impact digital advertising strategies that deliver exceptional results. Through targeted PPC advertising, SEO enhancements, and remarketing campaigns, I significantly improved ad performance across Google and Meta platforms. My efforts in optimizing creatives, audience segmentation, and marketing automation led to a 150% increase in CTR and a 35% reduction in CPL for Multi-Media Publications. For OnePlus, I achieved a 78% boost in engagement for invite signups, while driving over 3x ROAS for GenXus.
I also excelled in optimizing landing pages and SEO efforts, including title tags, meta descriptions, and long-tail keyword targeting, improving Google Ads Quality Scores, reducing bounce rates by 50%, and increasing engagement time. Additionally, my leadership in retargeting initiatives resulted in a 300% increase in CTR.
Additional projects are available by request.
From Concept to Optimization: A Holistic Approach to Content Creation
I have extensive expertise in end-to-end content creation, seamlessly integrating writing, graphic design, video production, and web design to deliver impactful and cohesive campaigns that drive measurable results. Using tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Figma, Final Cut Pro, and Canva, I create data-driven content optimized for engagement and conversion. My proficiency in web design, UX, and UI includes implementing responsive designs, A/B testing layouts, and optimizing user flows to enhance metrics such as session duration, bounce rate, and conversion rates. In video production, I handle everything from scripting and storyboarding to editing and post-production, leveraging tools like Audacity and Adobe Audition to ensure high-quality results.
By analyzing performance metrics through platforms like Google Analytics, social media insights, and email marketing tools, I continuously refine campaigns to align with key performance indicators, such as click-through rates, lead generation, and audience retention. This strategic approach allows me to create content that is not only visually appealing but also instrumental in achieving business objectives.
Additional projects are available by request.
Social Media & Email Marketing
I use social media, email, and content marketing to drive engagement and achieve results. I created targeted social media content and ads on various social platforms to connect with different audience segments, and email marketing to maintain direct communication through personalized, segmented campaigns, while automation nurtures leads. I further optimized channels, and used real-time analytics to refine strategies.
Examples of this includes the “Razer Giveaway”, “the OtterBox Campaign”, “Phonejoy giveaways”, “WWYDFT2”, “One Day, One Photo” and “7 days of Giveaways”. In order to execute these campaigns, I obtained strategic partnerships with Pebble, Giroptic, dBrand, Colette and Tile. These digital campaigns resulted in our socials and community forum numbers and engagement to go up drastically, with 353K new discussions, 14.7M new messages, and 949K new members. Another social content I worked on was helping to create the OnePlus documentary, which garnered 4 million views just on YouTube.
Additional projects are available by request.